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Digital Marketing Training In Pune :

Latest trend of making the Brand presence felt: Digital Marketing.

The traditional techniques of marketing are slowly diminishing with the demise of paper based content. The world is consuming informational available digitally on mobiles, laptops, tablets and desktops. To adapt this changing environment, the role of digital marketing and invariably digital marketers are considered extremely important in any of the organization. More potential the marketing strategies better are the chances to grow the business.

Along with the reach of information rapidly and affordably, digital marketing helps to measure the results, track and audit the success of any campaigns run, which makes it possible to improve or alter the next step for better outcomes.

The major aspects of digital marketing include:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (Facebook, Twitter, LinkedIn, Instagram, Pintrest, YouTube)
  • Pay per click ads (Google, Bing)
  • Banner ads
  • Website content/Blog
  • Email Marketing
  • Mobile Marketing

Why SPARK for Digital Marketing Training?

  • Being one of the premier institutes in training, we provide the latest updated knowledge of all digital marketing techniques in detail
  • The expert trainers are well equipped with the current know-how of Digital Marketing industry
  • We believe in filling the gap between theory and practical: the course focuses on utilization of concepts learned in actual businesse
  • We also help in solving issues after you are done with training!
Module Contents

Digital Marketing

  • What is marketing
  • What is digital marketing
  • Why digital marketing wins over traditional marketing
  • Understanding process of digital marketing
  • Why to choose digital marketing as a career
  • Tools in Digital Marketing

Search Engine Optimization SEO

  • Basic Course
  • Internet and Search Engine Basics
  • Internet Marketing
  • Understanding the SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Keywords Research and Analysis
  • On Page SEO
  • Off Page Optimization
  • Advanced SEO

Search Engine Marketing

  • Adword Basics
  • Adword Basics
  • Campaign management
  • Adset management
  • Ad Management
  • Generating Reports
  • Bidding strategies
  • Different targeting methods
  • Re-Marketing
  • Adwords Editor
  • Google My Client Center
  • Google Adwords API

Social Media & Mobile Marketing

  • Introduction to all social networks
  • Social media optimization techniques
  • Review management
  • User engagement
  • Social Media Paid Advertising
  • Linkedin,Facebook,Twitter Pai advertising
  • Paid campaign planning & management
  • Lead generation
  • Mobile marketing
  • Mobile App Optimization
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